11 Best ZoomInfo Competitors and Alternatives in 2024

Discovering new customers has become more accessible with numerous B2B lead database platforms available in the market. Although ZoomInfo remains the most popular choice, dissatisfaction with its high cost, limited advanced features, and complexity has led some users to seek alternatives.

Fortunately, in 2024, there are numerous ZoomInfo competitors available for consideration. All the companies and tools described in this blog post are considered to be market leaders in B2B lead generation and sales intelligence, maintaining high-quality products and platforms. Each of them offers an extensive contact database, integrations with major CRMs, and somewhat similar pricing structures. Our main goal was to give you a brief overview of the main pros and cons of these platforms and the key features that set them apart from alternatives.

Our team has had personal experience with the majority of these tools, that’s why you can treat it as a hands-on conclusion. And to come up with an unbiased overview, we've also examined the main customer reviews of these platforms mentioning both advantages and disadvantages.

Ready? Let’s start!

#1 - Muraena.ai

Muraena is a B2B lead generation platform designed specifically to outperform competitors (like Zoominfo and Apollo) in these 2 areas: simplicity and cost-effectiveness. Advanced sales teams are also covered - Muraena offers unique search capabilities and data points, with database size matching bigger market players.

Muraena has a unique feature that leads the platform towards its simplicity - AI-powered search based on the Ideal Customer Profile (ICP) or your company’s domain. Simply describe your ICP in simple English or enter your company’s domains, and expect to have dozens of targeted leads in seconds.

☑️ Pros:

1. Powerful search features: company keywords, people keywords, and lookalike search capabilities. This enables the discovery of highly specific market segments where other providers may fail.
2. Extensive list of B2B attributes for companies: technographic, hiring data, buyer intent signals, funding information, and more.
3. AI Search: Describe your Ideal Customer Profile (ICP) in plain English or enter your company domain, allowing Muraena’s AI to handle the rest.
4. Free plan: a completely free plan with access to all the features of our platform. 50 email/phone number credits per month. No credit card, and no hidden costs.

🚫 Cons:

1. While Muraena put all R&D efforts into data quality and search capabilities, the team had less time to focus on additional features for mature sales teams - such as integration with Salesforce, prospecting features, and similar staff. This might be a disadvantage for some users, but others could like the simplicity of the tool.

P.S. Muraena offers a 2-week free trial for each of the plans together with unlimited search credits, no credit card is required.

#2 - Apollo

Apollo is a sales intelligence and engagement platform with an extensive database of B2B contacts. With precise targeting filters, it enables the creation of high-quality contact lists. Additionally, the platform incorporates predictive analytics to assess lead suitability. Please keep in mind that with such an extensive list of features, it might take time to get used to the platform.

☑️ Pros:

1. Extensive leads database: over 200 million contacts, ensuring a wide spectrum of potential leads to meet your needs.
2. Sales intelligence: insights about potential buyers which help you to tailor your outreach strategies.
3. Chrome extension: Apollo.io is integrated into various web platforms for enhanced accessibility and usage.
4. Sales engagement tools: utilize email, calling, and LinkedIn connectivity tools backed by sales AI to optimize messaging and timing for maximum impact.

🚫 Cons:

1. Tricky and difficult: we all love Apollo, but this platform is organically growing into an enterprise segment, and to serve bigger customers, they are trying to integrate more enterprise sales-related functions - prospecting, CRM and contact management functions, AI personalization, and so on, completely losing focus on simplicity.
2. Pricing is unclear: at the beginning, it seems like you may have unlimited access to their database for free, but if you dig deeper - the final price will surprise you if you really use Apollo as a sales team.

#3 - Lusha

Lusha is a B2B intelligence with sales prospecting feature that facilitates the creation of prospect lists, and empowering sales campaigns. Similarly to the majority of Zoominfo’s competitors, Lusha is commonly considered a more affordable and user-friendly option.

☑️ Pros:

1. Reliable data sourcing: accurate and dependable B2B contact and company information.
2. Access to decision-makers: higher probability of successful negotiations and partnerships thanks to connections with key personnel.
3. Comprehensive sales intelligence: in addition to contact details, Lusha provides other insights such as prospect behavior, job change alerts, and filters for sales prospecting and intelligence.
4. Enhanced data insights: a deeper understanding of prospects thanks to data enrichment services and insights into buyer intent.

🚫 Cons:

1. Data security and privacy concerns: A few web reviews expressed organizational concerns about the security and privacy implications of using contact data from Lusha.
2. Can be expensive for full functionality: While Lusha offers a free trial, some users felt that the paid plans were too expensive, especially to access all of the advanced features.

#4 - LeadIQ

LeadIQ functions as a B2B prospecting platform. It empowers sales professionals to discover contact information, identify optimal outreach timings, and craft effective messages. It is known for its relatively easy setup and proprietary algorithm for collecting B2B data from public and private sources.

☑️ Pros:

1. Chrome extension: capture leads directly from LinkedIn Sales Navigator.
2. Multiple integrations: Salesforce, HubSpot, Gmail, Gong, Salesloft, and Outreach.
3. Phone numbers in the database: quite a rare finding, but be aware that they have limitations on the number of phone numbers.

🚫 Cons:

1. Time-consuming: medium to high time efforts are required to fully explore the LeadIQ platform due to its number of features for B2B leads discovery.
2. Salesforce integration: based on customer reviews, the integration with Salesforce is yet to be improved. Users encountered issues with duplicated contacts and poor performance.

#5 - RocketReach

RocketReach serves as a B2B data enrichment tool, offering ease of use and seamless integration into your sales and marketing workflows.

☑️ Pros:

1. Simplicity: the platform is known for its simple setup. Everything is self-served and you will unlikely spend much time exploring the features.
2. High data accuracy and full GDPR/CCPA compliance: by utilizing AI alongside human researchers, RocketReach ensures that their contact details remain accurate and dependable.

🚫 Cons:

1. Expensive: some users feel that RocketReach is pricey, especially considering the limited value it provides for the cost.
2. Plan limitations: search credit quotas are too limited to meet the goals of hungry sales teams
3. Functionality: few advanced search capabilities (such as look-alike search, keywords, etc.)

#6 - UpLead

UpLead is a B2B lead intelligence software for outbound sales teams, focused on the discovery of precise contact information such as direct dials, email addresses, and mobile numbers.

Beyond finding and validating email addresses, UpLead offers analytics to enrich your understanding of leads and the performance of your outreach efforts.

☑️ Pros:

1. Real-time email verification: this feature helps minimize the risk of sending emails to invalid addresses, ensuring a higher deliverability rate.
2. User-friendly interface: easy-to-use interface even for beginners, making it accessible to all users regardless of technical expertise.
3. Robust search capabilities: advanced search features with over 50 search criteria, allowing users to find contacts and companies that match their buyer profiles.

🚫 Cons:

1. No phone numbers: UpLead does not provide cell phone numbers for contacts, which can be a limitation for some users.
2. Limited after-sales support: UpLead's after-sales support is limited, with no refunds or refunds policy in place.

#7 - Cognism

Cognism, Zoominfo alternative, integrates directly with your CRM and sales tools, automating the process of enriching contact data and discovering new leads.

With Cognism, you can enhance your existing contacts by discovering additional details such as job titles, other email addresses, social media profiles, and recently updated phone numbers.

☑️ Pros:

1. Phone-verified mobile numbers: phone-verified mobile numbers allow for more effective outreach and a higher success rate in connecting with prospects.
2. International coverage: Cognism offers international coverage, making it an excellent choice for businesses operating globally.

🚫 Cons:

1. Slow performance: Compared to other platforms, Cognism can be slow when it comes to data retrieval and processing. This could be also since Cognism is not a self-served platform.
2. Limited demo feature availability: The demo feature is not freely available and must be requested.

#8 - Hunter.io

Hunter.io takes a direct approach to lead discovery and prospecting, concentrating on finding email addresses with lightning speed.

By inputting a domain, URL, or name into Hunter.io, the platform surfs the web to identify associated email addresses and contact details on Gmail, LinkedIn, or Chrome.

☑️ Pros:

1. Bulk email management: this feature allows users to manage large numbers of email addresses efficiently.
2. Lead management: The tool provides a lead management feature, enabling users to track and manage their leads effectively.
3. Campaign optimizer: it helps users optimize their email campaigns for better results.
4. Free cold email templates: The tool offers free cold email templates, which can be useful for users who need to create professional-looking emails.

🚫 Cons:

1. No phone support: Hunter.io does not offer phone support, which can be a drawback for users who prefer direct human interaction for resolving issues.
2. Limited customization: The pricing plans offered by Hunter.io are not highly customizable, which might not suit all users’ needs.
3. Limited free plan: The free plan offered by Hunter.io has limitations, such as a limited number of searches and verifications per month.

#9 - LinkedIn Sales Navigator

LinkedIn Sales Navigator serves as an automated sales intelligence tool, empowering sales professionals to harness LinkedIn's extensive network more efficiently.

☑️ Pros:

1. Vast database of leads: the number of leads beats Apollo and ZoomInfo together.
2. Advanced search capabilities: LinkedIn Sales Navigator provides an extensive set of search filters, allowing users to find leads, prospects, and companies with ease.

🚫 Cons:

1. No email addresses: SaleNav doesn’t provide you with email addresses and all the interactions should be done through their platform.
2. No CSV export functionality: LinkedIn Sales Navigator does not offer CSV export functionality, which can be a limitation for users who need to export data for further analysis or processing.

#10 - Seamless

Seamless.ai offers a comprehensive outbound sales solution driven by artificial intelligence. It encompasses lead enrichment, list creation, sequenced outreach, and campaign analytics. And with data enrichment functionality, you can make sure all contact information is updated.

☑️ Pros:

1. Seamless CRM integration: The tool integrates well with popular CRM systems, allowing users to easily manage and track their leads within their existing workflows.
2. Valuable sales enablement features: Seamless AI offers features like pitch prep, customized insights, and an AI-powered writing assistant to help users craft effective sales outreach.

🚫 Cons:

1. Pricing concerns: Some users have expressed that Seamless AI can be expensive, especially for smaller businesses or those with limited budgets
2. Occasional data inaccuracies: While Seamless AI is generally praised for the quality of its data, some users have reported instances of incorrect or outdated information
3. Aggressive sales: customers complain about Seamless’s sales department being aggressive and pushy.

#11 - Lead411

Lead411 is a flexible and cost-effective alternative to ZoomInfo, offering licenses for both individual users and teams. It specializes in pinpointing precise contact details for executives, managers, directors, and other key decision-makers.

☑️ Pros:

1. Unlimited downloads and fresh daily leads: Lead411 offers unlimited downloads, fresh daily leads based on territory, and a no-commitment monthly offer, providing users with a continuous stream of valuable leads.
2. Email validation: SMTP, manual methods, and email open validation.

🚫 Cons:

1. Pricing concerns: Lead411 can be perceived as expensive, especially for smaller businesses or those with limited budgets.
2. Inconsistent customer support: The quality of customer support provided by Lead411 has been reported as inconsistent, with some users facing challenges in resolving issues effectively.

How to choose a ZoomInfo alternative?

First and foremost, it's crucial to clearly understand your requirements:

• What are your primary sales region and target market (online businesses/offline, US/Europe/APAC, etc.)?
• How many individuals from your company will be using the platform?
• Do you need built-in prospecting features?
• Do you need capabilities for lead sharing/saving across different seats?
• How important are phone numbers for you?

The choice of platform depends on the combination of your answers.

For small and medium sales teams, the perfect tool to start with would be Muraena.ai. Muraena effectively addresses lead generation needs for small teams and individual SDRs seeking B2B leads in the US and European markets. Try it out for free to see if it's a fit for you.

For larger budgets and teams, we recommend considering Apollo, Lusha, or Cognism.