Best Apollo.io Competitors and Top Alternatives in 2024

Vlad

Jul 12, 2024 • 6 min read

Still looking for a perfect B2B sales intelligence platform for your business?

While Apollo.io is one of the most popular choices, its high cost, limited advanced features, and complexity have led some users to seek alternatives. Fortunately, in 2024, there are many Apollo competitors to consider.

The companies and tools discussed in this article are market leaders in B2B lead generation and sales intelligence, with advanced features and extensive databases. Our goal is to provide a brief overview of their main pros and cons to help you choose the one that meets your business.

Ready? Let’s dive in!

#1 - Muraena.ai

Muraena is a B2B lead generation platform with a focus on 2 areas: simplicity and cost-effectiveness. Advanced sales teams are also covered - Muraena offers unique search capabilities and data points (Company Funding insights, Technologies, and Buyers Intent), with database size matching bigger market players.

Muraena has a unique feature that leads the platform towards its simplicity - AI-powered search based on the Ideal Customer Profile (ICP) or your company’s domain.

Pros of using Muraena:

Simple and fast - perfect fit for SMB and individual SDRs
AI Search - It’s enough to describe your ICP or provide the company’s domain to let Muraena hunt
Free plan - Muraena offers a free plan with access to all of its features (no limits!). Also, each paid plan has its free trial (no credit card required).

Muraena is a relatively new player in the B2B sales market, but it has already recommended itself as a great Apollo.io alternative, especially for startups and individual SDRs.

#2 - Lusha

Lusha is a lead intelligence tool that specializes in retrieving accurate email addresses for sales prospects. By utilizing AI algorithms and crowdsourcing, it maintains an extensive database of verified professional contact information.

Pros of using Lusha:

Large database of professionals
Chrome extension for easy research
Integrates with Gmail and other tools
Provides in-depth profiles of leads
Affordable pricing for individuals

Cons of using Lusha:

Data may not always be fully up-to-date

If you’re aiming to scale your cold email outreach, Lusha stands out as one of the most affordable alternatives to Apollo.

#3 - Cognism

Cognism leverages AI to help businesses identify and connect with potential customers. Its primary goal is to enable sales teams to reach out to companies or individuals who may be interested in their products or services.

One of Cognism’s standout features is its ability to provide accurate contact information, including phone numbers and email addresses.

Pros of using Cognism:

Known for providing accurate and up-to-date data
Intuitive and easy to use
Offers verified emails, direct dials, and mobile numbers

Cons of using Cognism:

Some profile details may be missing
Basic reporting and analytics
Enterprise oriented with prices that might be above the budget for startups and individuals

#4 - Zoominfo

ZoomInfo is an enterprise-level B2B database designed to help larger companies find new potential customers, similar to Apollo.io.

The platform is well-known for its extensive database of accurate contact information for businesses and organizations worldwide. It allows users to search for various details about potential customers, such as job titles, roles within the company, and organizational charts.

Pros of using Zoominfo:

Provides comprehensive contact information, including names, numbers, and emails.
Known for delivering quality leads and accurate contact information.

Cons of using Zoominfo:

Some users report slow response times or server speeds when filtering through a large number of organizations.
Can be pricey for small and medium businesses.
Long-term annual contracts that cannot be terminated earlier if the platform doesn’t fit your business.

#5 - Hunter

Hunter.io is a lead generation platform that leverages automation to identify and verify professional email addresses at scale. It provides accurate email addresses and uses AI to continuously scan and update its database.

With its easy-to-use interface, Hunter.io stands out as a great alternative to Apollo.

Pros of using Hunter:

Excellent for finding email addresses for companies through domain research.
Cool and handy Chrome extension.
Built-in email validation

Cons of using Hunter:

Might be pricey for large amount of leads.
The campaign management tool lacks advanced features.
Weak functionality for finding leads based on ICP.

#6 - RocketReach

RocketReach utilizes AI technology to provide detailed contact information on potential customers, verified by expert researchers. This platform helps you find verified direct phone numbers, email addresses, social media accounts, and other contact information.

Pros of using RocketReach:

Extensive database with a wide range of contacts
Multiple searching options by various criteria

Cons of using RocketReach:

Can be pricey, especially for individual users
Lacks advanced filtering options

#7 - FindThatLead

FindThatLead is a user-friendly tool for basic lead finding. It leverages automation to quickly retrieve professional contact details such as email addresses, phone numbers, and social media profiles from public sources.

Pros of using FindThatLead:

Simple and intuitive platform that is easy to sue
Effective at locating the correct email addresses

Cons of using FindThatLead:

Leads are not segmented by factors like demographics or interests
No free plan is available

#8 - Reply.io

Reply.io is a sales engagement platform that combines AI insights with a B2B database. You can use search filters to build lists and verify email addresses and phone numbers. Unlike some other Apollo.io competitors, Reply.io excels at engaging potential customers with its multichannel outreach options and cloud calling. It’s also a great tool for personalized outreach.

Pros of using Reply.io:

Advanced AI features
Ability to build multi-channel sales sequences
Smart suggestions for improving outreach
Detailed reports and analytics on sales engagement

Cons of using Reply.io:

Unreliable Chrome extension
Unclear billing policies

#9 - Success.ai

Success.ai leverages AI technology to provide more than just basic contact information about potential customers or leads. Beyond professional details like job history, Success.ai can uncover personal insights such as hobbies and interests. This additional information helps personalize your outreach strategy, making your messages feel more relevant and tailored to each individual prospect.

Pros of using Success:

Huge database with over 700 million verified B2B leads
AI-powered email composition saves time and improves the quality of email content

Cons of using Success:

The wide range of features and options might be overwhelming
Platform might be complex and not fit beginners or small businesses

#10 - Instantly.ai

Instantly.ai is a powerful cold email automation tool that offers a range of features to streamline outreach campaigns, improve deliverability, and manage leads, though, as always it comes with some pros and cons.

Pros of using Instantly:

AI-driven email warmup to boost deliverability
Extensive B2B lead database with custom filters
AI-powered analytics and A/B testing
Customizable sending limits for each email account

Cons of using Instantly:

Limited direct integrations with third-party tools
Relatively high pricing compared to some alternatives
Confusing pricing model with separate plans for warming/sending and leads

#11 - Snov.io

Snov.io is a robust lead intelligence tool that focuses on retrieving email addresses and contact data for your target buyers. It also offers an email verification feature to enhance the deliverability rate of your outbound campaigns.

With affordable pricing plans and accurate data, Snov.io is a viable alternative to Apollo.io in 2024.

Pros of using Snov:

Excellent customer and product support
User-friendly and efficient format for saving leads
Particularly useful for generating sales appointments with B2B companies
Detailed yet intuitive to use

Cons of using Snov:

May not be ideal for multi-channel marketing strategies
Requires some time to fully understand and utilize all features
Occasional challenges with email deliverability
Some glitches or bugs in the software

This article discussed several powerful alternatives to Apollo.io. Each tool has its own unique strengths that may better match your specific requirements and budget. We tried to map out all cons and pros so it will be easier for you to choose.

One notable tool mentioned today is Muraena, which comes with a free plan and unique features for B2B lead generation.