Best lead generation tools for b2b sales - 2024 overview
For B2B companies, reaching the right decision-makers in other businesses is crucial. Though B2B lead generation is complex, the first step is clear - identifying and finding your potential leads.
In this blog post, we’re going to talk about the top 12 B2B generation platforms and tools that are worth trying to find your ideal leads. As experts in the B2B lead generation space, we've curated a list of tools we can personally vouch for. Each tool listed below has been used or tested by our team members.
And to not overwhelm you with tons of text and features - we made it simple and listed just one killer feature for each tool/platform that makes it worth trying.
#1 - Muraena.ai
Muraena.ai is a new player in the B2B lead generation universe - a platform designed to focus on two key areas: simplicity and cost-effectiveness. This allows Muraena’s users to find targeted leads in seconds, not in hours.
💥 Killer feature: AI-powered leads search and free plan
A standout feature of Muraena is its AI-powered search based on the Ideal Customer Profile (ICP) or your company’s domain. Simply describe your ICP in plain English or enter your company’s domain, and within seconds, you'll receive dozens of targeted leads. All these features are included in Muraena’s free plan - meaning it’s $0 to try it out.
#2 - LinkedIn Sales Navigator
LinkedIn Sales Navigator is a must-have tool for B2B sales professionals. It uses the power of LinkedIn's vast network to help you identify and connect with potential leads.
💥 Killer feature: Personalized leads recommendations
This feature helps you discover new prospects tailored to your business needs, making your outreach more targeted and effective.
#3 - Clearbit
Clearbit is a data enrichment tool that helps you enhance your existing contact information with valuable insights, with the help of AI. It’s also the first HubSpot Native Data Provider.
💥 Killer feature: Real-time data enrichment
Clearbit's real-time data enrichment automatically updates your contact records with the latest information, ensuring your CRM is always up-to-date.
#4 - Zoominfo
ZoomInfo is a leading B2B contact database and sales intelligence platform, you probably heard about it. The tool provides accurate and detailed information on millions of businesses and professionals.
💥 Killer feature: Strict data compliance
Enterprise clients can safely enjoy operating Zoominfo’s data thanks to their strict data compliance. ZoomInfo, as a publicly traded company, is obligated to rigorously control the quality and compliance of its data.
If you’d like to find out top ZoomInfo alternatives - head over to our blog post about this!
#5 - Apollo.io
Apollo.io serves as a sales intelligence and engagement platform that provides access to a vast B2B contacts and companies information database.
💥 Killer feature: Pricing and free plan for unlimited lookups.
Yes, Apollo offers unlimited lookups for its free plan. Moreover, Apollo is a self-served platform, and you don’t need to attend any calls with their sales team to start using the platform.
#6 - LeadGenius
LeadGenius is a sophisticated lead generation and data enrichment platform that combines human intelligence with machine learning to deliver high-quality B2B leads.
💥 Killer feature: Sector-specific insights
They offer a diverse set of data points tailored to different market segments, such as e-commerce insights, hiring trends, etc.
#7 - Leadfeeder
Leadfeeder is a web tracking tool that identifies companies visiting your website and provides you with their contact information.
💥 Killer feature: Website visitors' identification
By understanding who is interested in your products or services, you can easily strengthen your outreach efforts.
Leadfeeder is not unique, but is the most democratized and eldest solution in visitor identification. More powerful alternatives are rb2b and OpenSend.
#8 - Seamless.ai
Seamless.AI is an AI-powered lead generation tool that helps you find accurate and up-to-date contact information for your prospects.
💥 Killer feature: Real-time lead search and discovery using AI algorithms
This feature accelerates the lead generation process, ensuring you have access to fresh and accurate leads whenever you need them.
#9 - LeadFuze
LeadFuze is a lead generation and sales prospecting tool that provides access to a comprehensive database of B2B leads (500M people).
💥 Killer feature: Automated lead generation
LeadFuze's automated lead generation feature, Fuzebot, continuously searches for new leads based on your criteria and adds them to your list. This hands-free approach saves time and ensures a steady stream of qualified leads.
#10 - LeadsBridge
LeadsBridge is an integration platform that connects your marketing and advertising tools with your CRM.
💥 Killer feature: Real-time leads sync
Lead Sync feature allows users to segment their lead data from various social sources, with extensions available for big platforms like Facebook, Google Ads, and TikTok.
#11 - Pipedrive LeadBooster add-on
LeadBooster is Pipedrive’s powerful and easy-to-use lead generation tool. It works with any of Pipedrive’s pricing plans as an add-on.
💥 Killer feature: Native, built-in integration with Pipedrive
This add-on allows you to source and add leads directly to your Pipedrive CRM. Convenience is guaranteed, and no third-party tool is needed.
#12 - Aeroleads
AeroLeads is a powerful lead generation software that helps you find business emails and phone numbers from LinkedIn and other platforms.
💥 Killer feature: Huge email database
AeroLeads claims to have over 750M prospects in their database, which is more than ZoomInfo and Apollo have. Also, they provide extensive profile coverage for prospects.
Stay ahead of the competition and make 2024 your best sales year yet with these B2B leadgen tools!