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Comparison of Leading API-Enabled B2B Contact Data Providers

Vlad

• 6 min read
Comparison of Leading API-Enabled B2B Contact Data Providers

In the world of B2B Sales and Contact data, there’s a new term that’s booming - AI SDR agents. The market has already reacted to it with various analyses conducted (like this one). Surprisingly, most of these AI SDR solutions rely on data from big players like Apollo and People Data Labs, meaning that the core data can be similar.

For businesses aiming to play the AI SDR game, or adding another data layer to their sales tech, API B2B contact data providers play a crucial role - this is the data you really depend on.

Inspired by this analysis, we decided to conduct our own research on API B2B contact data providers and share some insights on other market players, as well as compare them to the “leaders”. We evaluated top providers based on data volume, types of contact details, depth of data, API features, pricing, and user reviews. As a result, you’ll have a clear understanding of which provider aligns best with your business needs.

Methodology and Key Metrics for Evaluation

To compare API B2B contact data providers (we selected 8 of them), our team decided to evaluate them based on the following criteria:

  • Data Volume: The size of the database and its relevance, both for contacts and companies.
  • Types of Contact and Company Details: Information such as work emails, phone numbers, or LinkedIn URLs.
  • Depth of Data: Insights like firmographics, technographics, funding details, and hiring activity.
  • API Features: Enrichment, reverse lookup, bulk purchasing, and other capabilities.
  • Minimal Pricing for API Access: Minimal monthly or annual subscription costs that grant you access to the API.
  • G2 Crowd Reviews: Feedback and score on usability and data accuracy.

Let’s dive in!

Comparison Table (Summary)

Here’s a table that summarizes all the data metrics from above for leading 8 API-enabled b2b data providers:

Now let’s take a closer look at each of the providers individually.

Overview of Leading Providers

Apollo.io

Apollo.io provides a platform combining a B2B contact database with engagement and analytics tools.

  • Data Volume: 210 million contact profiles and 35 million company profiles.
  • Types of Contact Details: Includes work and personal emails, phone numbers, and LinkedIn URLs.
  • Depth of Data: Covers job history, technographics, funding, and firmographics.
    ✖️ Doesn’t cover education and job openings
  • API Features: Offers API enrichment, query capabilities, and reverse lookup by email.
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Starts at $59/month per 5,000 credits.
  • G2 User Reviews: Rated 4.8/5, highly regarded for its intuitive interface and comprehensive features for SMBs.

Cognism

Cognism is a leading sales intelligence platform that provides GDPR-compliant contact and company data, specializing in intent-driven insights for lead generation.

  • Data Volume: 200 million contact profiles and 60 million company profiles.
  • Types of Contact Details: Work emails, personal emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Covers job history, education, firmographics, technographic data, and job openings.
    ✖️ Doesn’t cover funding data.
  • API Features: Offers strong enrichment, query capabilities, reverse lookup by email, and bulk data purchases
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Custom
  • G2 User Reviews: Rated 4.6/5. Highly regarded for its compliance features and accurate intent data, making it ideal for regulated industries.

Lusha

Lusha provides accurate B2B contact and company data through its so-called One-Click API, enabling seamless integration and automated enrichment of business profiles with various data points.

  • Data Volume: 100 million contact profiles and 15 million company profiles.
  • Types of Contact Details: Work emails, personal emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Covers job history, education, firmographics, technographic data, and funding.
    ✖️ Doesn’t cover job openings data.
  • API Features: Offers strong enrichment, query capabilities, reverse lookup by email, and bulk data purchases
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Custom
  • G2 User Reviews: Rated 4.3/5.

Muraena.ai

Muraena is an AI-powered B2B lead generation platform focused on simplifying lead generation for startups and small sales teams.

  • Data Volume: 180 million contact profiles and 30 million company profiles.
  • Types of Contact Details: Offers work emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Provides extensive details including job history, education, firmographics, technographics, and funding information.
    ✖️ Doesn’t cover job openings
  • API Features: Advanced enrichment capabilities, reverse lookup by email, and bulk data purchasing options make it an ideal choice for companies prioritizing scalability and flexibility.
  • Minimal Pricing for API Access: Starts at $149/month per 10,000 contacts.
  • User Reviews: Rated 4.9/5, praised for its data accuracy and suitability for AI-driven personalization.
Try Muraena’s API

People Data Labs

People Data Labs offers extensive B2B contact and company data, focusing on data accuracy and coverage.

  • Data Volume: 782 million profiles - the largest in this comparison. And 67 million company profiles on top.
  • Types of Contact Details: Includes work and personal emails, phone numbers, and LinkedIn URLs.
  • Depth of Data: Covers job history, education, funding, and firmographics.
    ✖️ Doesn’t cover technographic data and job openings
  • API Features: Offers strong enrichment, query capabilities, and reverse lookup by email.
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Starts at $98/month per 350 records.
  • G2 User Reviews: Rated 4.6/5. Users appreciate its massive database but note that pricing can be restrictive for smaller businesses.

Nubela (ProxyCurl)

ProxyCurl offers B2B data enrichment services with a strong focus on API and LinkedIn profile data.

  • Data Volume: 492 million contact profiles and 16 million company profiles.
  • Types of Contact Details: Work emails, personal emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Covers job history, education, funding, and firmographics.
    ✖️ Doesn’t cover technographic data and job openings
  • API Features: Offers strong enrichment, query capabilities, reverse lookup by email, and bulk data purchases
  • Minimal Pricing for API Access: starts from $49/month per 2500 contacts.
  • G2 User Reviews: 4/5. Known for seamless API integration and data accuracy.

Rhetorik (Neuron360)

Rhetorik focuses on providing accurate and compliant B2B data, with a strong focus on companies data.

  • Data Volume: 85 million contact profiles and 268 million company profiles.
  • Types of Contact Details: Work emails, personal emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Covers job history, education, firmographics, and technographic data.
    ✖️ Doesn’t cover funding data and job openings.
  • API Features: Offers strong enrichment, query capabilities, reverse lookup by email, and bulk data purchases
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Custom
  • G2 User Reviews: Rated 5/5.

ZoomInfo

ZoomInfo is a comprehensive go-to-market platform that combines a vast B2B contact database with advanced sales and marketing tools to streamline lead generation and engagement.

  • Data Volume: 260 million contact profiles and 104 million company profiles.
  • Types of Contact Details: Work emails, personal emails, LinkedIn URLs, and phone numbers.
  • Depth of Data: Covers job history, education, firmographics, funding data, and technographic data.
    ✖️ Doesn’t cover job openings.
  • API Features: Offers strong enrichment, query capabilities, reverse lookup by email, and bulk data purchases
    ✖️ Doesn’t provide bulk data purchases
  • Minimal Pricing for API Access: Custom. Starts at $15,000/year, making it one of the pricier options.
  • G2 User Reviews: Rated 4.6/5, noted for its comprehensive database but criticized for high costs.

Conclusion

Selecting the right API B2B contacts data provider will enable you to add an additional data layer to your product offering, and let your AI SDR depend on relevant data. Each platform in today’s overview comes with its strengths and weaknesses. Here are the top 3 selected by us:

  • Affordable and startup-friendly, with extensive API features, Muraena.ai is the clear winner here.
  • For those who plays volume game, People Data Labs takes the lead.
  • For company-specific data and database size for companies, Rhetorik is unmatched.