Muraena Product Updates and How It Improves Your B2B Lead Generation Efforts: September 2024
At Muraena.ai, we're constantly working to improve the way businesses find the best leads. In the world of B2B - data is everything - and our goal is to provide you with tools that make finding, managing, and using that data as easy as possible. This time around, we’re excited to share a few new features to improve your B2B lead generation process. Let’s dive into what’s new!
Hiding Revealed Contacts – Control Your Search
One of our most requested features is finally here: the ability to hide previously revealed contacts from your searches. This new option lets you focus only on the new, unexported leads, saving you the time and hassle of sorting through already-seen results.
How it works:
- Click on “hide already revealed contacts”
- The leads which you exported previously will not pop up in this search, meaning you can export unique contacts only
With the "Hide revealed contacts" feature, you can now keep your searches cleaner and focus on new and fresh opportunities only.
Negative Keywords Search – Control The Results
Negative keywords are a new, simple yet powerful addition to the Muraena B2B contacts data platform. With this feature, you can mark specific job titles, industries, or company keywords as "negative," ensuring they are excluded from your search results.
Supported filters:
- Functional Area
- Job Title Keywords
- Industries
- Company Keywords
- Buyers Intent
- Technographics
How it works:
- To make the keyword inside the filter "negative" and exclude it from the search, simply click on it to make it red.
- Once the keyword is in red - it's considered "negative"
In B2B sales, relevance is everything. If your search results are cluttered with irrelevant leads, you might be wasting both time and energy. By setting negative keywords, you can laser-focus your searches on the exact types of businesses and decision-makers you want to target, while filtering out the noise.
Database Update – More Data, More Leads
We’re also excited to inform you about a major update to our lead database, adding over 6 million new contacts and refreshing data on 70 million existing profiles. This update also includes enriched company data, such as technographics and buyer intent, ensuring that you have the most up-to-date and relevant information at your fingertips.
Moreover, starting this month we’re introducing monthly data updates for the entire database, including both company and people data. This means that every time you perform a search, you can be confident that the leads you’re seeing are relevant and have been refreshed within the last month.
Why Constant Evolution is Critical in the B2B Contacts Data Market
In the competitive world of B2B, staying ahead of the curve is vital. Markets shift, industries change, and customer preferences evolve. For tools like Muraena.ai, continuous updates and feature improvements are crucial to providing businesses with the most effective tools to succeed.
By regularly introducing new features like hiding revealed contacts and negative keyword searches, we ensure that your lead generation efforts are optimized for today’s market demands.
We Want Your Feedback!
As a platform that serves the B2B community, your feedback is incredibly valuable to us. Have an idea for a feature that would make your lead generation process even smoother? We’re always looking for ways to evolve and improve Muraena.ai based on your suggestions. Feel free to share your thoughts with us. You can get in touch with us via email (hello@muraena.ai), chatbot, or LinkedIn.
Conclusion
At Muraena.ai, our goal is to continuously improve your B2B lead generation experience. With new features like hiding revealed contacts, negative keywords search, and an updated database filled with enriched data, we’re confident these updates will streamline your processes and improve the overall lead quality. Ready to take these features for a spin?